Shame on Charmin!

Thanx to environmental activist Pauline for this posting.

Fold, wrap, or wad it, it’s National Toilet Paper Day 🧻! (Sometime last week. es)

We got a message straight from forest animals whose homes are being destroyed by mega corporation Procter & Gamble (P&G). The home goods giant just refuse to use recycled and alternative fiber in its famous Charmin brand – instead choosing to slash down millions of old growth trees from intact forests like the Canadian boreal.

While this day is not a big national celebration per se, it’s a huge marketing opportunity for P&G. That’s why we’re hijacking P&G’s glory with our awesome new animated video. We will not let this huge company control the narrative and cover its tree-to-toilet-paper tracks!

Will you watch and share our new video on Facebook exposing the true nature Charmin toilet paper?


Still image of forest animals sitting

Don’t have Facebook? You can still spread the word by retweeting our post on Twitter here, or watching it on YouTube and emailing your networks.

Currently, wildfires are rippling through California, covering the West Coast in smoke and burning over 1.4 million acres. This is not the first time the world has experienced devastating fires – just last year, the bushfires in Australia burned over 46 million acres and millions of species were displaced. We need to do everything in our power to protect forests, especially intact forests like the boreal.

There’s a reason why forests are called “the lungs of the earth”. Every year the boreal forest in Canada alone removes carbon dioxide equivalent to the annual emissions of 24 million passenger vehicles. And a variety of species, like the endangered boreal caribou, billions of songbirds, and hundreds of Indigenous communities rely on this majestic forest to live and thrive.

As of today, only 15 of the 51 boreal caribou herds in Canada have long-term survival chances and if the current trend of habitat disturbance continues, boreal caribou will decline by 30% in the next 18 years.

So on National Toilet Paper day, let’s make sure the whole world knows how this home goods company is contributing to the destruction of our environment. When P&G executives see this video reaching their consumers and competitors (who have managed to come up with more environmentally friendly TP lines) they’ll realize their bad practices are hurting their bottom line – and be forced to stop greenwashing with offsets and actually start protecting intact forests.

Click here to watch this eye-catching video to hear from forest animals, and then share it on Facebook to help increase pressure on P&G to get serious about protecting forests and its native species.

Don’t have Facebook? You can still spread the word by retweeting our post on Twitter here, or watching it on YouTube and emailing your networks.

Over the past year, this community has risen up again and again to pressure P&G and hold it accountable for its irresponsible sourcing practices. Over 77,871 people signed the petition demanding Charmin to stop flushing our forests, and more than 12,941 sent emails to P&G top executives with their concerns over the destruction of the boreal. Youth activists have even released multiple TikTok videos demanding better treatment of our forests.

As one of the fastest growing industries, tissue manufacturers must adopt formulas that rely less on virgin pulp sourced from intact forest, and implement policies that don’t fuel intact forest destruction. We, as consumers, need to push P&G in the right direction – especially since demand is now higher than ever.🧻

What we’re asking for is simple and reasonable: stop flushing forests down the toilet. That’s why we’re drawing on our collective power to make a huge splash on National Toilet Paper Day, and send P&G a message it won’t be able to ignore.

Let’s get started by spreading this video from coast to coast to coast.

Thank you, Pauline, for taking a stand.

For the forests,

Erdene Batzorig
Digital Associate challenges corporations, industries, and governments to prioritize the well-being of people, our environment, and our climate by creating long-term, effective solutions. None of this work is possible without your support.
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Earth Day Every Day: 2nd Installment

To see the first ten, go to my link:

11. I posted  an Arbor Day message for #11  a couple of days ago.  Here is the link:

12. This entry is related to the trees, tangentially. I have a Jade Yoga Mat  and the company has a partnership with Trees for the Future ( Jade Yoga plants a tree for every yoga mat sold.

13. Sierra Club’s magazine called the July/August 2019 issue,”Trash Talk, “claiming that recycling is broken and needs to be reinvented. Before 2019, we sent much of our trash to China, but they banned imports of dirty foreign garbage as part of their own crackdown on their own pollution. (I say, Good for them; we need to find our own solutions.) Here is a link to that excellent article:  (One of the essays within the longer article is” “When recycling Isn’t Worth It” and notes this recycling paradox: “Sometimes the environmental impact of an unrecyclable package is far less than that of a recyclable one.”

14. Nature’s Voice, the magazine of the National Resource Defense Council (NRDC), has some interesting information. Here is just one:
The NRDC is challenging Trump’s Do-Nothing Power Plan. This plan would put binding limits on greenhouse omissions from existing power plants, which is the USA’s single, biggest source of climate-destroying pollution. Replaced by the “do-nothing” Affordable Clean Energy Act, it includes extending the life of polluting coal-burning power plants. The NRDC and partners are challenging the Environmental Protection Agency (EPA) to reinstate and update the Clean Power Plan, claiming the agency violates the Clean Air Act itself.  Feel free to contact the NRDC at:’s Voice.

15. Plant a backyard garden. (In the first 10 list, I mentioned micro-greens, growing tiny plants on my windowsill, since I only have a patio for herbs. But if you have a yard, a garden would be a great way to celebrate Earth Day, Every Day.) I Googled organic seeds and found about 5 or 6 companies that sell organic seeds, which are better for the environment than those harvested from plants imbued with pesticides. (To help save the bees and butterflies, plant items attract them, listed on the Internet.)

16. Chesapeake Bay Foundation (CBF): Since I live on the east Coast, I am aware of the importance of the CFB, because, according to their literature, this organization is the Bay’s only advocate to rescuing not only Bay wildlife but also the rivers and streams that feed its 64,000-square mile reach. The information also states: “You can help save the Bay by making simple changes such as not pouring harmful toxins down the drain and planting trees that prevent erosion.” Please go to to learn how you can help protect and restore the Chesapeake Bay Foundation.

17. Low Carbon Diet- I found this book title in my Earth Day folder, on the back of a handout, Global Warming Action Guide ($12.95) published by the Empowerment Institute. The 30 day plan to drop 5,000 pounds of CO2 sounds intriguing and I plan to review it. Will post more details with the review.

18. Environment America ( has three actions that the organization is working on:
1. To allow wildlife and wild places to thrive
2. To breathe clean air and drink clean water
3. To power our lives with 1005 renewable energy.
(Learn more about Environment America and what you can do by going to their website.)

19. Put a water conservation device in your toilet (From Living Green/Columbiana handout): I Googled about this and found on:
I plan to investigate this further and get back to you….

“In some cases, people can retrofit an older toilet (those that use 3.5 gallons of water per flush or more) so that it uses less water each time it flushes. Retrofitting can be accomplished using different methods to reduce the amount of water needed to fill the toilet tank. These methods are not recommended because, while they shrink the tank, they don’t shrink the bowl, leading to the risk of having to flush twice.

Fill Cycle Diverter - used to conserve water in older toilets

If purchasing or installing a new toilet is not an option, one of the easiest retrofits is installing something called a fill cycle diverter. The fill cycle diverter is a simple plastic device that directs more water to the tank and less to the bowl while they refill. This way the tank and bowl finish filling at roughly the same time and water isn’t wasted while one runs water while the other one fills. Once installed, a fill cycle diverter will save about half a gallon of water with each toilet flush. ”


20. Drive a fuel-efficient car. About 5 years ago, we went car shopping at the beginning of the new season for next year’s car and found a Ford Fusion (hybrid) on sale that had been used as a demo car and was the last one for the past season. It was reduced $10,000 and we traded in a Ford, so the cost was only a bit more than a non-hybrid car. We get great mileage and feel we are helping the environment, especially now that we no longer have two cars.

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