Shame on Charmin!

Saturday, August 29th, 2020
Thanx to environmental activist Pauline for this posting.

Fold, wrap, or wad it, it’s National Toilet Paper Day 🧻! (Sometime last week. es)

We got a message straight from forest animals whose homes are being destroyed by mega corporation Procter & Gamble (P&G). The home goods giant just refuse to use recycled and alternative fiber in its famous Charmin brand – instead choosing to slash down millions of old growth trees from intact forests like the Canadian boreal.

While this day is not a big national celebration per se, it’s a huge marketing opportunity for P&G. That’s why we’re hijacking P&G’s glory with our awesome new animated video. We will not let this huge company control the narrative and cover its tree-to-toilet-paper tracks!

Will you watch and share our new video on Facebook exposing the true nature Charmin toilet paper?


Still image of forest animals sitting

Don’t have Facebook? You can still spread the word by retweeting our post on Twitter here, or watching it on YouTube and emailing your networks.

Currently, wildfires are rippling through California, covering the West Coast in smoke and burning over 1.4 million acres. This is not the first time the world has experienced devastating fires – just last year, the bushfires in Australia burned over 46 million acres and millions of species were displaced. We need to do everything in our power to protect forests, especially intact forests like the boreal.

There’s a reason why forests are called “the lungs of the earth”. Every year the boreal forest in Canada alone removes carbon dioxide equivalent to the annual emissions of 24 million passenger vehicles. And a variety of species, like the endangered boreal caribou, billions of songbirds, and hundreds of Indigenous communities rely on this majestic forest to live and thrive.

As of today, only 15 of the 51 boreal caribou herds in Canada have long-term survival chances and if the current trend of habitat disturbance continues, boreal caribou will decline by 30% in the next 18 years.

So on National Toilet Paper day, let’s make sure the whole world knows how this home goods company is contributing to the destruction of our environment. When P&G executives see this video reaching their consumers and competitors (who have managed to come up with more environmentally friendly TP lines) they’ll realize their bad practices are hurting their bottom line – and be forced to stop greenwashing with offsets and actually start protecting intact forests.

Click here to watch this eye-catching video to hear from forest animals, and then share it on Facebook to help increase pressure on P&G to get serious about protecting forests and its native species.

Don’t have Facebook? You can still spread the word by retweeting our post on Twitter here, or watching it on YouTube and emailing your networks.

Over the past year, this community has risen up again and again to pressure P&G and hold it accountable for its irresponsible sourcing practices. Over 77,871 people signed the petition demanding Charmin to stop flushing our forests, and more than 12,941 sent emails to P&G top executives with their concerns over the destruction of the boreal. Youth activists have even released multiple TikTok videos demanding better treatment of our forests.

As one of the fastest growing industries, tissue manufacturers must adopt formulas that rely less on virgin pulp sourced from intact forest, and implement policies that don’t fuel intact forest destruction. We, as consumers, need to push P&G in the right direction – especially since demand is now higher than ever.🧻

What we’re asking for is simple and reasonable: stop flushing forests down the toilet. That’s why we’re drawing on our collective power to make a huge splash on National Toilet Paper Day, and send P&G a message it won’t be able to ignore.

Let’s get started by spreading this video from coast to coast to coast.

Thank you, Pauline, for taking a stand.

For the forests,

Erdene Batzorig
Digital Associate challenges corporations, industries, and governments to prioritize the well-being of people, our environment, and our climate by creating long-term, effective solutions. None of this work is possible without your support.
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