MY NOTE: This article came into my email and even though it focuses on sugar in children’s cereal, I am posting it because many adults eat kids’ cereals. It also talks about the new documentary Fed Up!
(This may bleed over into the right hand margin.)
“We made FED UP to highlight that we need to get real about food in this country,
and that starts with using smart tools like this analysis from EWG. EWG’s Sugar
by the Pound Report will help busy parents cut through the misleading marketing
claims and make choices that are best for their children’s health.”
– Laurie David, producer of the documentary FED UP
Would you eat cookies for breakfast?
Probably not – and I bet you wouldn’t give your kids cookies for breakfast either.
But the healthful-looking cereal you just poured into a bowl may not be any lower
in sugar. Eleven of the 13 most heavily sugared children’s cereals feature marketing
claims such as “Good Source of Fiber” that suggest misleadingly that the products
are healthful – even though they’re loaded with excess sugar.
EWG analyzed the sugar content of more than 1,500 cereals, including more than
180 marketed to children, and found that eating a bowl of kid’s cereal every
day would add up to eating 10 pounds of sugar a year. A single serving of a
kid’s cereal on average contains nearly as much sugar as three Chips Ahoy! or more
than two Keebler Fudge Stripe cookies.
To help you navigate the cereal aisle, EWG researchers just released our
“Sugar by the Pound” report – just one of the breakthrough research projects
that will come out of EWG’s Food Database – to let you identify the cereals with
the highest and lowest sugar content.
This report couldn’t be timelier. The movie FED UP is now in movie theaters,
and EWG is so excited to spread the word about this powerful film.
FED UP is the film the food industry doesn’t want you to see.
From broadcast journalist Katie Couric, filmmaker and author of “The Family Cooks”
Laurie David and director Stephanie Soechtig, FED UP’s message is about America’s
addiction to unhealthy food. It aims to change the way Americans eat.
From childhood obesity to the insidious practices of big food companies to the lack
of political will to address the problems – it’s time to for us all to get serious about
fixing America’s food.
Once you’ve got the lowdown on the sugar in your favorite cereal,
find out where FED UP is playing near you.
Here’s to a healthier breakfast.
President, Environmental Working Group