A couple of months ago I profiled Barb Jarmoska, owner of Freshlife Foods ( and wrote about her cross country bicycle trip to raise awareness about breast cancer. (Click on Profiles and scroll down to last profile on Barb.) She introduced me to an organization (Breast Cancer Action) that examines environmental causes of breast cancer and warns people to think before donating to companies with pink ribbon campaigns. (

In a FreshMail feature article, Barb explains that she chose BCA because it has been given the highest rating possible for fiscal responsibility by Charity Navigator and because they sponsor a campaign warning consumers to beware of pink ribbons. (There was a recent TV news blurb about how companies are raking in millions of dollars on their pink ribbon campaign, giving only a fraction of their profits to cancer organizations.)

Then Barb sent me a link to an article in Time Magazine (October 16th issue) in which she was interviewed about her bike trip and BCA. If you want to read Barb’s interview with Time, you can download it here.

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