Avi Loren Fox, A Young Mother Earth

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Portrait of Avi Loren Fox, photographed by Nikolai Fox

Note: I have defined two key terms in this profile, using my New Oxford American Dictionary:

Environmentalist– A person who is concerned with or advocates the protection of the environment.

Sustainability (as it relates to the environment)- Conserving an ecological balance [protection of the environment] by avoiding depletion of natural resources.

I tend to think of Mother Earth as a very wise, older woman taking care of the planet. But after interviewing Avi Fox, I see that she has the passion and wisdom of someone wiser than her 25 years.

I first met Avi a few years ago when she spearheaded Narberth Greens, a local environmental group in the next town from where I live, being active while she was still in college, first at Hobart and then William Smith Colleges, and at Temple University. In college she began to experience what she says was an emotional reaction to her observations of the world. In a class on International Relations, she learned about inequality and waste in the world and reframed her whole attitude about the planet. She transferred back to her hometown and finished at nearby Temple University in Philadelphia, majoring in Environmental Studies.

Now Avi has taken what she has learned and poured it into her work as a professional photographer (www.avilorenfox.com), taking photos for major events, such as weddings. What I found most exciting is that on April 18th, she and co-founder/partner Joe Petrucci launched a new website. That site is: www.sustainableweddingcollective.com. Avi Loren Fox Photography and JPM Catering (Joe’s wife Jennifer owns JPM Catering) are using their talents to organize a group of wedding vendors that prioritize sustainable business practices.

The thinking behind this is that traditional weddings are often unintentionally wasteful, without the consciousness of recycling the paper products, the leftover food, or using recycled paper for photo albums. The Sustainable Wedding Collective hopes that other environmentally concerned people will join their collective, so that young couples who are also concerned about the environment can plan their weddings with sustainability in mind.

As Avi told me over tea, a wedding is the time to wish a couple well in their new life together. They are the new generation, so their choice to have an environmentally sound wedding makes sense in today’s anxiety over diminishing resources, increased pollution and large carbon footprints.

I think this is a marvelous idea and gives me hope that young people of today are not only concerned about the environment, but doing something about it.  As I mentioned in an earlier posting, one person can make a difference in the world, and I see Avi (and the collective) as a terrific example of making a difference with her passion, her work, and her concern as a citizen of the planet.

You can reach Avi by email: www.avilorenfox.com or log onto the newly launched website: www.sustainableweddingcollective.com. You can reach Jennifer at JPM’s website (www.jpmcateringandevents.com). If you or someone you know is planning a wedding or other major event, this is the website you want!

Photo by Avi Loren Fox




P.S. Avi sent me this additional note which I think is important to post as an important P.S. for clarification:

Make sure you mention that we are at the beginning of a path with this sustainability thing in the wedding industry. I get frustrated when people call things “green” when they really aren’t. I recognize that my business could be way more sustainable…and am just taking steps to move in that direction! Starting with using renewable energy to power our equipment, recycling, and cultivating a hyper-local client base so that everyone can walk to the photo shoot.


















4 Responses to “Avi Loren Fox, A Young Mother Earth”

  1. Bernice Moss Says:

    Ellen Sue:

    She sounds lovely and hope she is successful. Perhaps you can team her up with Penny.

    Regards,
    Bernice

  2. ellen sue spicer Says:

    How would they connect? ellensue

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  4. ellen sue spicer Says:

    Thanx, I plan to! ellensue

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